Content Review & Clearance

McAlpine PLLC conducts pre-publication reviews and rights clearances representing clients in every type of traditional and online distribution channel - including music, print, broadcast, cable, film festivals, theatrical release, live stage productions, YouTube, Facebook, websites, and blogs.

Celebrity Branding

McAlpine PLLC structures and plans strategic brand-building ventures for our celebrity clients seeking to profit and increase brand recognition in all media from their names, to trademarks, copyrights, and other intellectual property.

Branded Entertainment

For more than 14 years we have represented businesses and individuals in advertising and entertainment ventures.

Advertising Technology

McAlpine PLLC has an in-depth understanding and working knowledge of the Ad Tech space, its ecosystem, and regularly negotiates with stakeholders across the Ad Tech industry while constantly developing its knowledge base in the governing law and industry practice, including, but not limited to, standards promulgated by the IAB, DAA, NAI, and others.

Entertainment Finance

McAlpine PLLC provides legal advice for pragmatic and practical means of funding entertainment business ventures to assist our clients from the inception of their entertainment business to development and growth. We assist clients with their entertainment business concept(s), formation and organization, financing, operations, and exit strategy.

Entertainment

McAlpine PLLC is the leading Charlotte, North Carolina-based entertainment law firm and recognized entertainment law firm across the country. We work in music, television (scripted/reality), film (indie/studio), media, internet, advertising, publicity, theatre, fashion, and the arts.

INTERNET

McAlpine PLLC serves various companies from application developers to content developers, influencers, and web-based entrepreneurs who use the internet to advertise and promote physical and web operations, conduct various businesses, and partner with various other internet-based service providers.

MEDIA

We represent companies and individuals that develop a vast array of content for distribution through traditional mediums to newest forms of innovation. We assist them with navigating privacy, free speech, and federal law related to their content and its use.

Fashion

McAlpine PLLC works with fashion designers, clothing brands, and models in agreements from licensing arrangements, ad campaigns, fashion shows, television and film productions, and other transactions.

Interactive Entertainment

For 14 years McAlpine PLLC has represented businesses and individuals in entertainment, advertising, and new technology ventures. Now, as our clients move their businesses to interactive game consoles, cloud-based game systems, phones, and social networks, we are forging new business models that help them succeed.

Publishing

McAlpine PLLC assists literary authors, music producers, songwriters, and independent publishers to navigate and develop agreements in their respective publishing industries.

Social Media

McAlpine PLLC is highly sought for guidance and advice on the legalities of social media compliance, free speech rules, social media platform rules, social media marketing, social media broadly, and various advertising and internet based technology.